The gloves are well and truly off

For the last couple of months or so, the attacks by both Labour and the Conservatives are hotting up. Now Labour's latest advertising campaign takes the gloves off and aims squarely for the face.


Love them or hate them, negative, attacking advertising campaigns are now becoming an integral part of politics; no more so than with the current General Election campaign.

Today, the Labour Party have unveiled a new, more aggressive campaign aimed at playing upon Brown's hard-man, bully-boy image and turning his reputation into votes.

This first image works on both fronts, not only does it emphasise Brown's reputation for aggression but it also calls into question the background of the Tory leader.

Here, Brown admits that he may not be perfect, but that he'll defend himself to the death against any accusations levelled against him by his opponents.

In this poster, marketing gurus Saatchi have managed to turn Brown's famed aggression into a selling point, painting a clear contrast between a weak David Cameron and a strong, passionate, aggressive Gordon Brown.

The message is clear, you're either with Labour or an enemy of Labour.  Don't make the wrong choice.